sTARTUp Day 2025

29–31 January sees the 9th Startup Day business festival. The University of Tartu will showcase its entrepreneurial research activities in the demo area, discuss the myths of the deep tech business on the main stage, and lead and organise seminars and side events.

sTARTUp Day is bringing together 3500+ startup-minded people to celebrate entrepreneurship in the smart city of Tartu.

More info on sTARTUp Day.

University of Tartu will take part in the programme

Our University of Tartu Neuromarketing Lab will be at the sTARTUp Day.

On 31 January at 9:50, the UniTartu Deep Tech Pitch Match will take place, where research-intensive companies of the University of Tartu and the best student teams of Delta X will compete against each other.

Startup Day will also feature several side events. On 29 January, from 11:00 to 16:00, an event on putting research into practice “Research into Reality” will take place at Humal restaurant, organised by the University of Tartu in cooperation with the Ministry of Economic Affairs and Communications and the Estonian Research Council. Students will present their research that can help develop the digital state and solve private problems in partnership with the public and private sectors and higher education.

31 January at 14:00–15:00 at the Insight stage, a discussion on burying myths “From Lab to Market: Debunking Myths in Deep Tech Commercialization” will include Kärt Tomberg, CEO and co-founder of ExpressionEdits Ltd, Dmytro Fishman, Associate Professor of Artificial Intelligence at the University of Tartu and co-founder of Better Medicine OÜ, and Martin Koppel, partner at 2C Ventures OÜ. The discussion will be moderated by Mihkel Tammo, Head of Entrepreneurship at the University of Tartu.

A team from the Centre for Entrepreneurship and Innovation will be present at the demo area to discuss issues such as establishing business partnerships or working with research-intensive companies. Those interested can learn more about intellectual property, licensing and other knowledge transfer issues. 

Also on display at the demo area is the third-generation car Solaride developed initially at the University of Tartu, which took the team to third place at the Bridgestone World Solar Challenge in Australia at the end of October 2023.